Easter Runner: Engaging Mobile App for Supermarket Easter Campaign

art

business

creative

gameart

gamedesign

gamedevelopmet

hot news

outsourcing

technology

📌 Project Overview

^Client^{: National Supermarket Network (Confidential)}^Type^{: Seasonal Branded Mobile Game}^Genre^{: Casual Runner / Easter Promotion}^Platform^{: iOS & Android}^Engine^{: Unity 3D}^Duration^{: Limited seasonal launch}^{Team Size}^{: Agile, cross-disciplinary team}

A cheerful Easter-themed mobile game interface featuring a bunny character collecting eggs, representing the festive design and engaging gameplay developed for the supermarket's seasonal promotion

🎯 Client Challenge

^{The client—a major supermarket network—sought a fun and interactive way to}^{engage families during the Easter season}^{, drive awareness for in-store promotions, and}^{reward loyal shoppers}^.

^{The request was simple:
✨ Build a light-hearted mobile game with:}

^{Easter-themed visuals}^{and gameplay}
^{Collectible in-game rewards}^{that unlock real-life discounts}
^{Backend reward validation}^{and tracking}
^{Analytics tools}^{to monitor usage and campaign effectiveness}
^{Launch-ready within a tight promotional window}

🧩 Our Solution

^{We created}^{Easter Runner}^{— a joyful, bunny-powered mobile game that captured the spirit of the season while seamlessly integrating real-world rewards and secure systems.}

^{Key solutions:}

^{Developed in}^{Unity 3D}^{for fast iteration and device compatibility}
^{Backend powered by}^Node.js^{, managing game logic and reward distribution}
^Designed^{real-time reward collection mechanics}^{triggered by gameplay}
^Implemented^{anti-cheat safeguards}^{to protect promotions}
^{Designed bright, family-friendly art using}^Photoshop^,^3DsMax^{, and}^{Substance Painter}
^Integrated^analytics^{to track gameplay behavior and conversion insights}

‍

🚀 Development Process

Phase 1 – Planning & Visual Direction

^{Created bunny-themed runner mechanics and level design}
^{Aligned gameplay flow with the supermarket’s promotional objectives}

^{Phase 2 – Development & Systems Integration}

^{Game logic and backend infrastructure setup (Node.js)}
^{Dynamic prize distribution system}
^{Player authentication and tracking mechanisms}

^{Phase 3 – Visuals & Testing}

^{Crafted charming Easter environments and characters}
^{QA across mobile devices}
^{Soft launch for test group and fine-tuning}

^{Phase 4 – Live Operation}

^{Campaign went live pre-Easter}
^{Backend support and analytics reporting during campaign}

💡 Key Features

^{Easter-themed runner gameplay featuring an adorable bunny 🐇}
^Real-time^{coupon and prize collection}^{tied to in-store rewards}
^Seamless^{backend validation}^{and security features}
^{Analytics for}^{user insights and conversion tracking}
^{Family-friendly UI/UX, optimized for mobile engagement}
^{Scalable infrastructure for high seasonal demand}

📈 Results

^{Successfully launched on time for Easter marketing campaign}
^{High engagement rates, especially among families and younger audiences}
^{Increased traffic to in-store promotions}
^{Provided the client with actionable data to inform future seasonal strategies}

🛠 Tech Stack

^{Game Engine}^{: Unity 3D}^Backend^{: Node.js}^{Content Tools}^{: Photoshop, 3DsMax, Substance Painter}

✅ Conclusion

^{Easter Runner}^{showcased how a simple, delightful game can generate real marketing impact. From}^{cute visuals}^to^{secure backend systems}^{, we delivered a festive experience that combined fun with functionality—proving that mobile games are powerful tools for seasonal retail engagement.}